It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. -Warren Buffett
Search engines are the foundation for anything anyone wants to do on the internet. In fact, if we were to analyze a percentage of all the web traffic in the World, including online transactions, we could see that an overwhelming percentage, which would represent the majority of online transactions and online search traffic, is driven by search engines. Unfortunately for the online business, because of the lack of optimization, more than 84% of web pages are not recognized by the search engines. Some sites have issues even with the basic architecture, that may have an irregular structure, which does not benefit the business at all since it gets no traction from any of the search engines.
What does SEO optimization mean
By the term SEO (Search Engine Optimization) you can probably guess that it is a science, a science that takes care of raising the level of your site so you can maximize efficiency. Maximizing efficiency will bring you a higher popularity among search engine results, so, after SEO optimization, your web page will benefit from a higher organic position in the search engine, more precisely in its search results for different searches.
PPC VS SEO
Do not confuse SEO with the popular PPC (pay-per-click) campaigns that focus on buying positions in the search engines. With PPC there is no natural, organic positioning, plus results that come from PPC campaigns usually have an “this is an ad” mark somewhere. SEO optimization can be categorized as a PR (Public Relations) campaign because it is based on methods that will make your site ascend gradually and completely naturally in the search engine hierarchy. For these reasons, when it comes to SEO optimization, you need to arm yourself with patience since results take time to show. The process of increasing the site’s popularity in the search engines requires great market research, proper planning and constant maintenance and adjustments when necessary All these actions will lead you to a site that has a better presence in the search engines.
How does Google work?
From all the search engines out there, let’s pick Google because it is by far the most popular search engine. Its results are based on thousands of hours of work by engineers and technicians employed by Google to develop a set of algorithms. This set of secret algorithms are influenced by many factors such as the relevance of the web page as well as its architecture and, ultimately, its popularity. The ultimate goal of these algorithms is to provide Google users with results that are highly subjective.
What can we do for you?
For the reasons stated above, in order to be able to develop a well-established plan to optimize a web page, it is necessary first of all, to have a concrete understanding of these algorithms, despite the fact that they are secretive, and eventually a clear understanding of how search engines operate so that it can be decided how to approach the SEO optimization process.
We offer a set of SEO services that will help websites get the desired popularity by increasing organic traffic. Besides the fact that we have advanced knowledge of everything related to this field of technology and search engine marketing, including search engine algorithms, we know the hidden secrets of online marketing, so we can apply methods and techniques that have proven their strengths over and over in so many niches that we’ve lost track of.
SEO optimization success starts on a solid foundation
Before we actually get into the architecture of our client’s websites, we start the SEO optimization process, by first understanding our client’s business. First of all, we want to know all the details about the marketing objectives and goals that the customer has set, and also the products and/or services the client wants to sell. Another important factor to know is competition, this is really something that must be taken into account when developing your strategy. Last but definetly not least, we must think about our client’s customers – who are they? what do they do? what kind of things do they like? We want to make the website appealing to a specific customer, not the general public.
In the next step, a team delegated by our company will conduct an audit of the customer’s site by analyzing different well-defined elements. Among these things, the content of the site, design elements, as well as the background architecture of the site. So basically, our team will analyze and audit all the factors taken into account by search engine algorithms.
Once this audit has been concluded and a report can be prepared, we will go ahead and fix everything that we have found to be wrong and then we will be able to move on to the next step of the SEO optimization process: setting up a plan to create more awareness.
All you have to do to get the most out of a professional SEO optimization is to get in touch with us so that we can help you make your site popular in SERPs.